About Us
Gone. Outdoor Supply Co. is the exclusive stockist of Patagonia in South Africa.
Our first store opened in Cape Town, in August 2017 and our Johannesburg store opened in October 2018.
Why Patagonia?
Remember those days when we shopped a handful of times a year, and whatever was bought, had to last for multiple seasons? Years even - since we passed down our goods. And when it broke or ripped, we repaired it?
We now find ourselves in interesting times. The world of fast-fashion and fast-tech has transformed many of us into consumers of things, goods, apparel, tech. But, we want to reverse this trend and turn consumers back into customers. Customers with an appreciation for the garment, its story, and its longevity.
For us, there’s a thread that connects us to our customers, communities and like-minded people around the world - that we’re all motivated to create a legacy of appreciation and caring for the world we live in, the people around us, the environment and animals. It’s a decision that is not always easy, especially in this day in age. But, it’s a decision that’s become a way of life.
Our Mission
As the exclusive stockist of Patagonia in SA, our values and mission reflect those of Patagonia.
For the past 45 years, Patagonia has been a business at the cutting edge of environmental activism, sustainable supply chains, and advocacy for public lands and the outdoors. And, to stay in business for at least forty more, we must defend the place we all call home.
"If we want to save the planet, every single company in the world has to do the same thing. And I thought, well, let’s be the first.”
- Patagonia founder, Yvon Chouinard
Core Values
Our criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet.
We know that our business activity—from lighting stores to dyeing shirts—is part of the problem. We work steadily to change our business practices and share what we’ve learned. But we recognize that this is not enough. We seek not only to do less harm, but more good.
The challenges we face as a society require leadership. Once we identify a problem, we act. We embrace risk and act to protect and restore the stability, integrity and beauty of the web of life.