Patagonia Business Library (3 paperback books)
R 849.00

Over 40 Years of Radical Business Wisdom, Strategies, and Practices—For Profit and Non Profit—in One 3-book Collection.

In Let My People Go Surfing (Including 10 More Years of Business Unusual), Patagonia founder Yvon Chouinard lays out his business and environmental philosophies, which are the foundation of this always iconoclastic, visionary, and increasingly influential company. The Responsible Company and Patagonia's Tools for Grassroots Activists present the practical applications, strategies and tools to execute those philosophies, in both the workplace and in environmental organizations. Together the three books provide readers what they need to operate responsibly and effectively in both arenas today: business and activism. By packaging all three books together, Patagonia is emphasizing that the lines between business and environmental activism can be blurry, as demonstrated for its over 40-year history. Businesses today must be conscientious about their environmental footprint, always working to minimize it, and activist groups should apply business principles to their organizations in order to succeed.